This is an old article, published in 2007, but is very interesting.
http://www.nytimes.com/2007/05/02/business/02leonhardt.html?pagewanted=2&_r=1
Especially the bit at the end about the choices that we make, and actually making conscious choices rather than mindlessly eating food we know we really aren't hungry for.
It's not a new principle, but his book does sound interesting.
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